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Functions

  • Publishing fortnightly Zirat Nama.
  • Telecasting Agricultural Programmes/ messages/telops on Agriculture through television channels.
  •  Broadcasting agricultural information through Radio.
  • Printing of Literature comprising production technology of Kharif and Rabi crops, fruits/vegetable and mechanized farming.
  • Audio and Video production on agriculture.
  • Issuing features and press releases to the national/regional newspapers/magazines.
  • Bringing out special supplements of news papers and magazines on agriculture.
  • Keeping liaison with DGPR, newspapers, news agencies, radio & T.V. channels.
  • Publishing publicity ads. in newspapers/magazines.
  • Planning and implementation of special publicity campaigns through print & electronic media.
  • To improve communication skills of professionals working in various formations of Agriculture and allied departments by arranging training courses for professionals in “Information Science and Agricultural Journalism”.
  • Organizing seminars/workshops and media briefings.
  • Publishing Journals of Agricultural Research (Quarterly), Agricultural Research Courier (monthly), Agricultural Abstracts Bulletin (monthly), Current Awareness Bulletin (monthly) and Annual Research Report.
  • Extending technical guidance and assisting farmers in resolving their emergent field problems through Punjab Agriculture Helpline # 0800-15000 and 0800-29000.
  • Managing and updating official website of Agriculture Department, Punjab www.agripunjab.gov.pk on regular basis.
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